Anita
Our website has gone crazy lately! I'm so maxed out, I haven't even got time to fill the orders! We're getting so much publicity from our site from magazines to television all because of our website!
Now I'm being forced to open an actual bricks and mortar store to support the popularity of my website - normally it's the other way around!
Holly Cane, Director - Fernbird Organic and Ecostore Ltd
www.fernbirdecostore.co.nz
New Zealand Search Engine Optimisation
Designing the site is only doing half the job. We go beyond the basics to offer you our Search Engine Optimisation and Search Engine Marketing programme to help you keep on top of the search engine results pages or SERPs.
Step 1. Information about Search Engine Optimisation and Search Engine Marketing in New Zealand
Step 2. Read about our Search Engine Optimisation and Search Engine Marketing Options for New Zealand businesses. Find out which options suits your needs.
Learn more about search engines, New Zealand search engine optimisation and search engine marketing
We specialise in New Zealand Website Search Engine Optimisation for both New Zealand search engines and getting results for your website from Search Engines worldwide - specific to your target market.
The web is constantly changing and search engines always change the way they rank websites. Each major search engine eg Google, Yahoo, Ask.com and MSN or Xtra/Yahoo as they are know in New Zealand uses different methods for ranking a web page and people use different search engines and different methods to find what they are looking for.
As there is about a 40% difference in website enquiries from being on the first page in a search engine to being on the second page in a search engine, using our proven and professional search engine services really makes sense adding substantial value to increase your sales and profits. The additional benefit you'll enjoy is having more credibility to your company image. If you're on page one of the search engines, clients think because you've taken the time to do your website properly, they'll think you'll also take the time to do their job properly.
Case Study - Peru Treks
This website was created in 2004 and was performing well initially. However, as Google changed the ranking rules, it had slipped away and needed attention. After we worked our magic, these were the tangible results from the website planning and reinvestment.
23 November 2006
I've seen it LIVE and it's fantastic! Thank you sooooo much. Once again, you've captured exactly what I was thinking. Now, let's just hope we get some more business. - Take care, Anne
29 November 2006
Two new enquiries from our website on my web last night !! That is great - let's hope it continues. - Anne
10 December 2006
You'll be excited to know that we had 3 new inquiries on our web in 2 days, one is from a group from the UK RAF air force - 12 clients !!! - See you, Anne.
12 December 2007
Just wanted to let you know that the changes you made to the web seem to be having some effect and people are obviously interested.
Am receiving about 5 new inquiries a week at the moment, which is pretty good, since there are literally hundreds of agencies in either Peru or overseas offering treks to Huaraz.
So thanks for your continued enthusiasm and ideas!! - Anne
30 March 2008
Yes please do that upgrade for us, it is going nuts. We can't keep up with all the work!!
- Anne
11 May 2009
Love those latest changes you've done, they look great. I'm snowed under answering email enquiries, as soon as I answer them all more come in!
- Anne
Anne Thompson - Peru Treks Peruvian Andes Adventures Ltd
If your website is lacking in Search Engine Visibility, then it's time for some good optimisation. Are you great at what you do? If so, can you afford to lose any more business or online credibility today because your website is not visible in search engines?
Talk to us to see how we can help you regain your prominent search engine positioning that your business needs to succeed. To help guide you through this process, we have published a series of educational guides to ensure that you understand what questions to ask and what the answers should be.
Here is an extract of the guide, for further information and for your free copy of the educational publication The 12 Secrets to Search Engine Success, please get in touch.
A word about search engines & search engine rankings
Search engines use different methods of ranking a web page and people use different search engines and different ways to find what they want. Certain target markets are more directed to use certain search engines. We ensure that we match your target market with that search engine delivering you the best results.
Google™ is by far the most powerful of these search engines and is also seen to be the leader in this field of search.
Google™ has been through some huge changes in the way they rank sites in the last 12 months and now they are in the process of another. There are many cases where new websites have felt the wrath of Google's "sandbox" effect and not appeared in the results at all in the first 6 months!
White hat search optimising for search engines such as Google, MSN, Ask, Yahoo and Xtra
Search Engine Optimisation Best Practice
Search engine optimisation is a discipline which requires the use of best practice, never trickery. Falseness and trickery will get you banned for a long time in the search engines so why risk it?
SEO results are not dependent on creative skills but exceptional website results are. We understand both and are really focused not only on search engines but when people reach your site, giving them the best experience possible. In using our integrated services you'll be twice as successful. SEO results are dependent on a high level of search engine best practice understanding, up to date research and diligent attention to the meticulous detail of application. A competent SEO firm will not just have best practices, they will also take the time to understand your key business drivers and marketing strategy in order to define a winning SEO strategy and work hand in hand with your other advertising streams (on and offline media) to form a targeted customed strategy and manage the implementation details for greater results.
These recent changes have affected many websites and you may have noticed your site has disappeared into the abyss! If you have noticed your enquiries dropping off then talk to us. We have the knowledge to help you get noticed again. Ask us about how you can gain visible Google results
Yahoo™ and Ask.com™ (formerly "Ask Jeeves") are hotly in pursuit of Google™ with their own updates to ensure that they deliver relevant search results. MSN™ have their own agenda and are with a Microsoft budget behind their research team, they are also major players in the search engine optimisation game.
We keep up to date with key investments in the Search Engine Optimisation area so you do not have to.
Have your website enquiries dropped off? You can keep up to date too by contacting us to discuss how our Search Engine Marketing initiatives can help you.
We update your site so that you appear on Page 1 for most qualified searches. We monitor the results of these changes to make sure there is effective benchmarking procedure for your search engine and marketing investment.
Through our strategic search engine research and development strategies, we keep ahead of the search engine changes so that your site consistently remains on top and is prepared for the changes that happen and remains visible when they do.
What's the catch? Well it does take time - and most of the time a lot of effort on our part.
Our commitment to you is to deliver consistent and continual results that build your business and your bottom line on a continual basis - not for just one day and then it's gone again!
However, there are ways to get you instant results using a successful Google Adwords campaign.
What search engine optimisation packages suit your company? We provide search engine optimisation and search engine marketing to all New Zealand businesses who are targeting New Zealand customers as well as international clients.
Search Engine Optimisation (SEO) & Search Engine Marketing (SEM) Packages
What is SEO (Search Engine Optimisation) & SEM (Search Engine Marketing)?
Generally speaking, SEO (Search Engine Optimisation) & SEM (Search Engine Marketing) is a process of delivering you more results for your online goals, whether that be to sign up for a newsletter, make an enquiry or buy something online.
SEO (Search Engine Optimisation)
is making changes on your website itself to ensure that search engines know what keywords you are wanting to be picked up on. When we develop your website, a lot of this is normally done at the time of the initial website design. However, if your website is more than 12 months old, then things change and your organisation may need to update your keywords according to where your business is now. SEO includes such things as entering in the right Title, keywords and meta descriptions etc. It also includes getting the website copy just right to ensure the search engines match your keywords in your copy to your keywords in your text. In essence making your website the best it can be for search engines to rank you highly for your keywords.
SEM (Search Engine Marketing)
is undertaken when the website is live. It often includes a linking campaign, blog and article marketing. It is external marketing and exposure of your website, rather than just making your website better.
There are two methods of SEO/SEM and we’ll help you work through which method is right for you, or if you need to use a mix of the two to get your desired results.
The first method is what we call organic search engine optimisation or organic SEO. It is a process as above using a combination of SEO & SEM to get your website ranked highly in search results. This can take from 6-12 months depending on factors we will cover in more detail to follow.
The second method offers instant results, it is one using a Pay per Click system – such as the very popular Google Adwords. Anyone can set up and use Google Adwords. However, if you set up a campaign, and spend a lot of money on this you may see little result. Altered Ego Design are fully Google Adwords qualified, having sat and passed the Google Exams to ensure that by using our expertise, we are returning the maximum result we know is possible from this type of campaign for you.
We focus primarily on Google as this is where the most searches are being done. As you can see by the data given by www.hitwise.co.nz, Google has the highest search volume share at 92.02 % whereas Yahoo have only 2.88 % and MSN have just 1.66%
Why do I need (Search Engine Optimisation) & SEM (Search Engine Marketing)?
We develop your website to allow for a natural ranking (or placing) in search engines, however, unaided, this does not deliver you the best result in sales enquiries or online success and websites utilising a good SEM campaign will gain much more than someone not doing anything.
The higher up the search results you appear, the more prospective customers will visit your website. The more customers that visit your site, the more enquiries you will have therefore more sales. However, we focus not on delivering general enquiries, but enquiries that fit your organisation’s target market and goals.
Here are a few facts about search engines and how a higher the ranking position affects your organisation
* 87% of all visitors are from a page 1 position
* 91% of Internet users use search engines
* 73% of all online transactions start with search engines
* Unfortunately, tapping into this potential goldmine is not straightforward
* 3.5 billion websites compete for the top slots, but the reality is that only 10 websites can reach the first page. That is 10 websites out of 3.5 billion!
What can (Search Engine Optimisation) & SEM (Search Engine Marketing) achieve for you?
We aim to get your website onto Page 1 of the search engines, predominantly Google as 90% of all searches are conducted through Google.
Search engine exposure is critical to your online success. Google, Yahoo, MSN and the other major search engines use different formulae to rank a website so in order to achieve the best across the board, it’s best to engage a professional who has the knowledge and expertise to achieve this for you.
Our Results Driven (Search Engine Optimisation) & SEM (Search Engine Marketing) Campaigns – which one is right for you?
What package you choose, will depend on how competitive your keyword phrases are and how soon you want to achieve top results.
If you are not in such a competitive industry or your website is well established in the search engine results, then the Advantage Package may be for you.
If your website is new, then you have to work extra hard to get somewhere in Google as they rank older websites higher – deeming them as more established companies, therefore more likely to give their clients (search users) what they need. Of course this may not necessarily be true, but if your site fits this criteria, we suggest you take our Advantage Plus Package.
If you are in a very competitive industry, regardless of the age of your website, then the Advantage Plus Package may be best suited to give you the upper hand and allow you to really dominate the market online.
How do I get Instant SEO (Search Engine Optimisation) & SEM (Search Engine Marketing) Results?
As stated above, organic SEO/SEM takes 6-12 months to make headway. If you want results tomorrow, then we’d recommend our Premium Package. It has all the features of Advantage Plus, plus, we manage a successful daily Google Adwords campaign for you where you Pay per Click (PPC).
We are fully Google Adwords qualified, with our SEO expert having sat and passed the Google exams. It’s a great way to get a new business or instant website results while Google is building up natural ranking so that eventually, you can cease the Pay per Click campaign as you’ll be ranked on Page 1 naturally and be flooded with enquiries coming in for you to deal with!
The Search Engine Packages
All packages require minimum selection of six keyword phrases which allows for six optimised pages of your website including the homepage. If you wish to have more pages within your website optimised additional keyword phrases will be necessary at a set cost per keyword.
Advantage SEO & SEM Package
1. Keyword Research & Strategy Forming – Assessing where your organisation is heading, what goals you want to achieve and aligning the correct strategy for achieving best results from your website.
2. Keyword Selection – Brainstorming the relevant keywords, targeting keywords suggested by and relevant to your organisation: we use a range of keyword research tools (ie Google Adwords) to create a list of relevant keyword phrases that people are searching on. From initial research it is determined which phrases to use, based on your goals for your website and our recommendations.
3. Search Engine Submission Work – Submit your website to New Zealand and International Search Engines that offer free site submissions. This creates a link to your website from Google and other major search engines. Links back to your site count as votes for you in Google so they rank you higher.
4. Ongoing Maintenance – Regular link building and directory submissions are required to enhance and maintain your site’s presence within the major search engines.
5. Reporting – We will report to you every 3 months.
Outcomes for this campaign
This campaign gives you steady progress over a lengthy period of time for those in with a more established website or for those who are in a less competitive industry.
Advantage Plus SEO & SEM Package
1. Keyword Research & Strategy Forming - Assessing where your organisation is heading, what goals you want to achieve and aligning the correct strategy for achieving best results from your website.
2. Keyword Selection - Brainstorming the relevant keywords targeting keywords suggested by and relevant to your organisation: we use a range of keyword research tools (ie Google Adwords) to create a list of relevant keyword phrases that people are searching on. From initial research it is determined which phrases to use, based on your goals for your website and our recommendations.
3. Copywriting – Ensure the adequate usage of your selected optimised key word phrases have been used on the pages you wish to appear in search engine result listings. Google reads the website copy or words on the page so if you don’t have them appearing in the right place on your pages, then you have no hope of getting good Google rankings and increasing your sales enquiries. You know if you’re not visible in Google and the other search engines, you’re not on the web!
4. Search Engine Submission Work – Submit your website to New Zealand and International Search Engines that offer free site submissions. This creates a link to your website from Google and other major search engines. Links back to your site count as votes for you in Google so they rank you higher.
5. Ongoing Maintenance – Regular link building and directory submissions including article and blog marketing are required to enhance and maintain your site’s presence within the major search engines.
6. Reporting – We compile a report benchmarking the changes every 3 months
Outcomes for this campaign
This campaign gives you faster progress over a shorter period of time for those in with a more established website.
If you’re in a really competitive industry, or your website is new, you may want to invest more into this program or go for a mixture of this program for long term results, but do a short burst of the Google Adwords for instant results.
Premium SEO & SEM Package with Google Adwords
As for the Advantage Package above, but with the addition of a complete Google Adwords Campaign on a daily basis for instant results.
Google Adwords is a way for new websites, and existing sites to start getting traffic and clicks straightaway. Organic SEO is based on getting results in the search engine result pages (SERPS) naturally, through initiatives such as site optimisation, link building and copywriting. This precess takes between 6-18 months to achieve depending on how competitive your market is.
With Google Adwords a client determines a daily budget, a series of Ads that appear on the right hand side, and at the very top of the search results are Google Adword Ads, they are under the sponsored listings heading. New Zealand has been behind in taking advantage of this, and as a result, our cost per clicks are relatively inexpensive compared with the same cost per click if you were aiming for the US market.
From initial set up to monitoring and maintaining the best ‘cost per click’ for your website. This is great for a new website to get you instant traffic and sales enquiries or if you are in a competitive space online and your website needs more work to get long-term and sustained results, but you also want instant results now!!!
Part of establishing the campaign is to decide how much you are willing to pay per click (CPC - cost per click). You only incur a cost if someone clicks on your Ad, not each time your Ad is displayed. Costs per click does vary depending on the competitive nature of your industry you are in, how compelling your Ads are, and your quality score.
The quality score is a rating that Google applies to your campaign based on history, ad text, website etc.
We will determine individual goals for your Pay Per Click campaign, such as newsletter sign-ups, enquires from the contact page, sales etc. Tracking code is placed on these optimised pages and Google can track users who complete a desired action on your website.
This is reported to you and campaign refinements can be made to make your spend more effective.
Talk to us about our pricing and the best search engine optimisation and search engine marketing options that suit you.
Talk to us today about how to transcend the whims of the search engines, rank on Page 1 consistently and recieve constant enquiries from your website. For your educational guide on The 12 Secrets to Search Engine Success, please email us and we'll post you one out - free!
We have published this definitive guide and for you because we care about the results you get from your website. If you are considering creating an e-commerce website, we recommend you reading this publication and getting in on the secrets first!
