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Altered Ego Design Ltd - New Zealand Usability and Accessiblity Website Designers

Wellington based New Zealand web site design company focus on UCD Services [User Centered Design Services]

Website Usability Information
Focusing on usability is probably the single-most important thing you can do for your online business.  In today’s market there are an increasing number of websites all competing for the online shopper’s custom, and whether they choose you over another competitor will come down to good site design. Usability means creating a easy and enjoyable customer experience.

New Zealand Website Usability Web Design Information

Reasons why usability is important

  1. Designing for usability is not a matter of increasing sales by 2 or 3% but 100% or more.
  2. Good design means greater customer satisfaction which equals returning customers. On average the returning customer spends 2x as much as the new customer.
  3. Bad design can cost a web site 40 percent of repeat traffic.
  4. Approx 50% of online shopping carts are abandoned before they reach the check-out due to poor usability.
  5. Users will abandon a site if they can’t find what they are looking for quickly. Approx 83% of users will leave if they have to make too many clicks.
  6. Online shoppers spend most of their time and money at websites with the best usability.
  7. Low prices are not the most important factor in making a purchase online (price comes third).  Being easy, pleasant, and efficient to use score higher.
  8. Website changes cost less when made earlier in the development life cycle.

 

New Zealand Website Accessibility Web Design Information

Useful Information on Website Accessibility

Adhering to World Wide Website Consortium’s WCAG standards will improve your site by reaching a broader number of users. Being compliant means you not only design for users in different situations (eg different browsers, operating systems, and bandwith capacity) but also cater for people with disability (visual, cognitive and motor impairment).  

Altered Ego Design offer you expert consultation, or user testing, or both.

Please email us or call us on +64 (0)4 473 6588 to discuss your individual requirements and to find out how we can assist you in improving your business bottom line!